Luton Consulting | Innovative Marketing. Impactful Communications.

Impactful Communications

Innovative Marketing

With over 25 years of experience in corporate and marketing communications, I deliver customized solutions that drive engagement, build brand loyalty, and enhance ROI for global corporations and emerging startups alike.

I take pride in developing and executing tailored projects that align with each client’s unique needs, ensuring that every initiative — whether it’s brand development, digital marketing, or thought leadership — resonates with its target audience, meets its objectives, and achieves measurable results.

I invite you to explore the solutions I employ, discover examples of impactful past works and review a variety of methods to measure the results achieved. Moreover, I encourage you to contact me and share your business’ goals and how I may be able to put my experience to work for you.

James Luton

Effective corporate communications and strategic marketing efforts are crucial for companies of all sizes. Whether you’re a small, independent firm or a large, global corporation, I can provide the expertise and tailored strategies you need to stand out in a crowded marketplace. I’ll help you connect with a diverse array of audiences, including employees, clients, the media, the market, and investors, through an array of channels and multi-faceted campaigns.

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Strategic Branding

Brand Architecture: Define structure for clarity and consistency.
Messaging: Craft concise messages that reflect brand values.
Placement: Position the brand to reach target audiences.
Visual Identity: Build design elements that ensure recognition.
Awareness: Drive visibility and affinity through campaigns.

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Corporate Communications

Thought Leadership: Showcase expertise to clients and industry.
Investor Relations: Support fundraising with clear reporting.
Employee Engagement: Strengthen culture through communication.
Public Relations: Enhance reputation with media outreach.
Crisis: Protect the brand with timely, confident messaging.

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Digital Marketing

Email: Deliver personalized messages with measurable impact.
SEO/SEM: Increase visibility and attract engaged traffic.
Web: Develop responsive, user-friendly, branded sites.
Social Media: Build presence and engage core audiences.
Analytics: Track results to refine digital strategies.

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Reaching Your Audience

Content: Create editorial and creative assets that connect.
Advertising: Execute targeted campaigns that drive results.
Presentations: Deliver materials that inform and persuade.
Events: Produce experiences that engage and resonate.
Partnerships: Expand reach through strategic alliances.

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Success Metrics

Budgets: Establish and manage resources efficiently.
KPIs: Set and track indicators of performance.
Processes: Map workflows to streamline operations.
ROI: Measure effectiveness of campaigns and initiatives.
Improvement: Refine strategies for ongoing growth.

What some colleagues and clients have shared …

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James is an extremely skilled, creative, and hard-working communicator. This extends across all aspects of communications including external and internal communications, digital and brand development.

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James applies the same creativity, excellence and expertise to all under his purview. He consistently develops key messages and timely responses to media and investor queries.

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James’ ability to convert what an executive wanted to say into an excellent and professional presentation was phenomenal.

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James is a seasoned and highly experienced communications professional. He possesses a range of communication skills rather than limited to a specific niche.

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James is a team player, excels under tight deadlines and ambiguity, and is extremely creative.

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His expertise in Digital Media along with his ability to successfully manage multiple big projects has garnered him a lot of respect with the entire Marketing group.

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James is a thought leader in digital communications and customer strategy.

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James is a consummate team player and a very talented communicator, particularly when it comes to digital and social media. He serves as our key subject matter expert in this area and shares his knowledge with the entire team.

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James has unmatched knowledge of digital marketing generally and also possesses an almost unique understanding of the challenges of digital marketing.

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James is highly technically proficient, thoughtful in his decision-making (yet decisive), and can manage and deliver even the most ambitious projects with alacrity.

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James has deep domain expertise in branding, marketing communications, video, digital, social media and has been a driving force in developing materials and messaging for all types and phases of B2B marketing.