One GECAS
As the world’s largest commercial aircraft lessor’s Global Corporate and Marketing Communications Leader, I led the effort to align multiple channels in a coordinated effort to re-introduced to clients, the media and the industry with an identity that took shape in revised brand, imagery, voice, and even the naming of the various business lines within the organization.
From collateral development, website creation, social channels, event presence, media engagement and investor and client presentations, GE Capital Aviation Services would now be seen — and known — as GECAS.
Examples here include visuals depicting the realignment of business units’ nomenclature and logo usage, a new corporate brochure and adverts combining refreshed imagery, messaging and corporate positioning that differentiate the industry leader from an increasing list of competitors, as well as a sampling presentations developed for specific audiences, including trade show attendees, investors, clients and high-level corporate meetings.
Digital Livery
As all of the aircraft in GECAS’ fleet are operated by other carriers, there are none that bear company livery. With extensive digital manipulation and graphic creation, I developed a library of visuals to be used online, in advertising, sales presentations and anywhere else we want to showcase our unparalleled fleet.
