Trade & Industry Events
Organizing and managing a company presence at industry events has many interconnected parts, from negotiating the contracts, getting internal buy-in, branded signage and collaterals, coordinating speaking engagements, managing the media, and coordinating and communicating to employees.
For a major industry conference where a company would have a significant number of delegates in attendance, I negotiated a sponsorship which included unlimited company participants, multiple meeting rooms, several prominent speaker slots, and branding throughout the event venue — all for less than the cost of just the original delegates’ entry fees. Then came the work to develop the event materials and internal communications to ensure effective use of the spend.
Brand Immersion
Not only did the company brand, messaging and imagery surround the attendees, even the free espresso bar and cups were branded, ensuring everyone would have a personal experience with the company marque.
Signage
With banners for private conference rooms, backdrops for booths, and wall decor for hallways, a use of consistent, brand-reinforcing imagery and messaging makes for quite an impact.
Employee Prep & Engagement
Delivering internal communications prepared attendees on what to expect and how to represent the company, and providing daily recaps allowed employees who were unable to attend to stay connected and remain engaged.