HNW Investor Marketing & Fund Reporting
LYNK Capital, a private lender of short-term business-purpose loans on residential income-producing properties (builds, rentals, fix & flips), issues loans through its Reg D 506c investment fund, which is available to high-net-worth individuals.
As residential real estate saw the first year-over-year decline in home price in more than a decade and interest rates increasing exponentially, attracting and retaining investments in the fund was paramount to the company’s survival.
A coordinated effort of messaging — with updated imagery, brand standards, and coordinated messaging — to current investors and outreach to qualified potential new investors yielded significant results.