The “Big Twin” 777-300 ERSF Product Launch
GECAS set about to “rehome” some older passenger aircraft (thereby extending the assets’ useful life by nearly 50%) by developing a new aircraft “type,” a converted freighter of the world’s largest twin engine aircraft, the Boeing 777-300.
As plans got underway in what would be a development over several years, I created a multi-channel campaign to bring awareness to the aviation industry and cargo operators in order to have a placement for the prototype and secure early orders for the Big Twin.
3D Renderings
As there had never been this type of aircraft previously, early communications efforts to bring awareness to the program required extensive 3D digital imaging to be created.
