Corporate Storytelling
As GECAS’ Global Corporate and Marketing Communications Leader, I delivered thought leadership pieces and compelling corporate storytelling to help solidify the world’s largest aviation lessor’s position as an industry leader.
Through a carefully curated mix of placed editorials and articles, I highlighted key industry trends, showcased GECAS’ innovative solutions, and demonstrated the company’s deep understanding of the market’s evolving needs.
These narratives not only reinforced the brand’s authority but also ensured that GECAS would remain top of mind with clients and key stakeholders across the aviation sector.
Domain Expertise
Celebrating 50 years of aviation leasing experience and the first to offer leased commercial aircraft, I led an internal and external media push to earn brand affinity and to differentiate GECAS in an increasingly crowded niche.
Strategies ranged from graphic and editorial development, coordinating media and talking points, advertising and social media presence.